Friday, October 13, 2006

AIDS IN AFRICA

AIDS IN AFRICA: BONO DOES IT AGAIN!
aids, africa, oprah whinfrey, bono, red, red products, shop red.

Bono was just on the Oprah Whinfrey show, discussing a new campaign he has started called, SHOP RED. It's a brilliant idea. It provides the average person the opportunity to help in the fight against aids in Africa. You don't have to send a check, and you don't have to sign up for anything, all you have to do is simply buy products you are more than likely already buying.

The SHOP RED Campaign is in conjunction with a handful of stores and the premise is; buy the items that are tagged as red products and a specified amount of the proceeds will go to The Global Fund, http://www.jointheglobalfund.org, to send life saving medication to women and children in Africa who are living with, and dying from, Aids.

Stores In The Program
  • Gap
  • Armani
  • Motorola
  • Converse
  • Apple

Just .40 a day can save a child's life. Can you imagine a baby, toddler, or teenager dying because they can't afford the .40 a day it costs for the medication? I saw some of the T-shirts they are selling at the Gap and they are very cool. Please go check them out.

The Holiday Season is almost here, just think of how many lives you can save by purchasing all red products as your gifts this year. I know I will. If you want to learn more about the program you can visit, http://www.JoinRed.com

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